💼Business Objectives

Business Objectives, Market and Target Audience

My Neighbor Alice is not to be seen as a game for blockchain players. It is first a game for a large global audience of players in general. Absolutely no prior knowledge about cryptocurrencies is needed. Because of that, we compare mainly with the normal game market, and target the same players. A much bigger audience than previously seen in the field of blockchain gaming, and an associated larger opportunity for revenues.

Market

Target Audience

We have made an analysis of the target market of the Inspiration games such as Animal Crossing. The conclusions are summarized in the table below. What is interesting is that we are competing in an underserved market. There are many female gamers, but relatively few games specifically made for them.

This is what is said about Animal Crossing:

“What I find interesting is that the 3DS core users consist of 69% male and 31% female, but when I look at the numbers of people that bought Animal Crossing: New Leaf and the 3DS handheld together recently, I see 44% male and 56% female users. It’s quite an astonishing figure..”

Trait	Description
Age	My Neighbor Alice has a wide appeal, but primarily targeted towards 18 to 39 years old.
Geography	My Neighbor Alice is expected to have the most users in North America, Europe and East Asia
Gender	60% Female and 40% Male
Gamer Type	Casual 50% / Core 50% / Hardcore 0%
Social Class	My Neighbor Alice appeals to a wide range of social classes, although probably upper and middle class because of the in-game monetization and economy system you need to contribute to.
Lifestyle	Adults who spend a lot of time indoors on technology such as games consoles, computers or phones
Taste	All the different modes on My Neighbor Alice mean that it can appeal to a lot of tastes, there is a sandbox mode for creative people, chat and communication for social gathering. There are even educational features to learn economy and software development.
Ethnicity & Religion	Ethnicity and religion have no bearing on My Neighbor Alice appeal.
Age Rating	The game is rated PEGI7 for violence and PEGI12 as for gambling and the use of crypto. (Info)

Inspiration

By looking at what inspires the game, as well as what similar games are out there, we can see the commercial opportunities.

Creative Inspiration

Here is what the creative designer mentions as inspiration for the game itself, gameplay and art.

Animal Crossing (Game)

The game takes inspiration from animal crossing island ownership. The ability to socialize with friends and express creative freedom. Also daily tasks and activities such as fishing and farming.

Minecraft (Game)

Inspiration from building mechanics, farming and other activities within the game.

Stardew Valley (Game)

The freedom of choice, and open-ended gameplay, where the player chooses what they want to do. Optional side quests.

Pettson och Findus (Game & TV Series)

The playful art and music from Pettson and Findus, as well as some of the “mini-games” presented in the game. Pettson and Findus is a series of children's books written and illustrated by Swedish author Sven Nordqvist, portraying a countryside. The books have worldwide book sales of over 15 million and have been translated into 55 languages.

Townscraper (Game)

The technicalities of procedural island building and the minimalistic graphical style.

Commercial Inspiration

We have observed a great success of creative games, of builder games, of cute games, of farming games, of multiplayer games. Also the ideas for My Neighbor Alice is prime on the spot with the trends. The Economist explains it like this:

"AMID THE economic devastation wrought by covid-19, video games are a rare bright spot. This year, the shares of Electronic Arts and Activision Blizzard, two big games publishers, have risen by 33% and 42%, respectively. Capcom, a Japanese video-game maker, is up by 75%. It is little wonder that the sector is so hot. Video games—especially live multiplayer ones that can be replayed endlessly—are great for staving off boredom. They are an increasingly popular way to connect with friends, too. During the pandemic, some enthusiasts have even used social games such as “Animal Crossing” to stage weddings, concerts and nightly talk shows."

So we believe in a fantastic potential. Here are some benchmarks:

Game	Inspiration	Benchmark Numbers
Animal Crossing	Creative Inspiration, by Nintendo	Animal Crossing: New Horizons: 26 million copies. The whole saga sold more than 56 million copies
Minecraft	The biggest game ever, by our Swedish neighbors Mojang	200 million copies. 126 million monthly average users
Stardew Valley	Creative Inspiration	Stardew Valley has sold over 10 million copies across all platforms.
Roblox	Game builder, social games	164 million monthly average users, thousands of games developed on the platform.
Hay Day	Successful farming game in the Farmville tradition, by our Finnish neighbor Supercell	$400 million yearly revenues in 2013, assuming HayDay is 50% of the revenues mentioned in this article